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We often hear from our customers that it had always been their dream to own a business – whether that’s opening their own store or starting their own restaurant. Like most entrepreneurs, the goal is to turn a passion into a career. Continue reading “4 Ways Small Businesses Can Master Marketing”
If you’re venturing into the realm of Internet Marketing and don’t have an opt-in email list strategy, then you’re no better than wandering around in the dark.
Continue reading “The Importance Of Having An Email List”
Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more to do with the mailing, right? Wrong. Continue reading “How to Successfully Track the Results of Your Mail Campaign”
Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent. Many companies hire the best marketing experts to capture the attention of the people and bring in more traffic for their website. But what if it you don’t have to spend millions in order to achieve this? Continue reading “5 Reasons You Should Segment Your Email Lists”
With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why: Continue reading “5 Key Benefits of Email Marketing”
If you don’t have these seven vital emails in your email marketing repertoire, you’re missing opportunities. Learn more inside! Email marketing is far from dead. When done right, email marketing can make it 50 percent more likely that you will make a sale. Continue reading “The 7 Emails You Need to Be Sending Your Mailing List”
Email blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors. Continue reading “5 tips for sending an email blast without getting blacklisted”