The Importance Of Having An Email List

business-mailing-listsIf you’re venturing into the realm of Internet Marketing and don’t have an opt-in email list strategy, then you’re no better than wandering around in the dark.
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How to Successfully Track the Results of Your Mail Campaign

images (9)Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more to do with the mailing, right? Wrong. Continue reading “How to Successfully Track the Results of Your Mail Campaign”

5 Reasons You Should Segment Your Email Lists

download (5)Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent. Many companies hire the best marketing experts to capture the attention of the people and bring in more traffic for their website. But what if it you don’t have to spend millions in order to achieve this? Continue reading “5 Reasons You Should Segment Your Email Lists”

5 Key Benefits of Email Marketing

mailing lists.jpgWith the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why: Continue reading “5 Key Benefits of Email Marketing”

The 7 Emails You Need to Be Sending Your Mailing List

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If you don’t have these seven vital emails in your email marketing repertoire, you’re missing opportunities. Learn more inside! Email marketing is far from dead. When done right, email marketing can make it 50 percent more likely that you will make a sale. Continue reading “The 7 Emails You Need to Be Sending Your Mailing List”

5 tips for sending an email blast without getting blacklisted

email lists.jpgEmail blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors. Continue reading “5 tips for sending an email blast without getting blacklisted”

How to improve your email marketing strategy in 2017

business-mailing-listsDespite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realised the high ROI and customer acquisition rates emails offer, an individual’s inbox has Continue reading “How to improve your email marketing strategy in 2017”

Why You Need to Use AI in Email Marketing Now

email-marketingAs more and more software passes the Turing test — ensuring indistinguishability from humans versus robots — artificial intelligence (AI) will become more and more integrated into our lives (and our email). Though still in the early stages of growth, the amount of AI that will be woven into marketing campaigns in the years to come will be truly astonishing. Continue reading “Why You Need to Use AI in Email Marketing Now”

How To Measure Your Email Marketing Success For Your Business

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Although social media is the most buzzed about marketing platform, email is still the most useful channel for small businesses that are looking to connect with consumers. Email still generates a higher ROI than social media and is nearly 40 percent more effective at customer acquisition.  Continue reading “How To Measure Your Email Marketing Success For Your Business”

How to Grow your Email List Using Social Media

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You have an email list that’s a valuable asset to your business. You’re doing a great job sending out targeted, engaging email campaigns that elicit clicks, purchases or shares. You’re also active on social media with a healthy following on Facebook, Twitter and Pinterest. But, across the social platforms, you’re not seeing the same ROI that you get from email. So, you ask yourself the question of the day: Continue reading “How to Grow your Email List Using Social Media”