Category: Marketing Analytics

Using Marketing Analytics and Data to Understand Your Audience

Marketers have become experts at gathering analytical data of lead information. They download (4)know how, when, and where to get data and even how to coax reluctant potential leads into sharing data they’re trying to safeguard. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies. If this sounds like you, here is your guide to marketing analytics. Continue reading “Using Marketing Analytics and Data to Understand Your Audience”