Category: Email Marketing

How to improve your email marketing strategy in 2017

business-mailing-listsDespite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realised the high ROI and customer acquisition rates emails offer, an individual’s inbox has Continue reading “How to improve your email marketing strategy in 2017”

Why 2017 is the Year of Email Marketing

email-marketing list.jpgIf you’re in online marketing, you’ve likely heard the news…More than 50% of your visitors are now coming from mobile. That’s half of all of your visitors.  Meaning that they are browsing your site from their phones. And that trend is only going to increase. So, it makes sense that Google has recently announced some big changes.  Continue reading “Why 2017 is the Year of Email Marketing”

Why Every Business Needs To Be Collecting Email Addresses

newly_acquired_email_addresses-1If you do business in the online or the offline space, then you need to start collecting email addresses. With all of the marketing channels available email, has stood the test of time when it comes to building customer relationships. When it comes to doing business online your email list can be your biggest ally. A lot of business owners focus on page views, or building a social media following, instead of building their lists and talking to their email subscribers. Continue reading “Why Every Business Needs To Be Collecting Email Addresses”

Your Email Optimization Strategy for Maximum ROI

Email-Marketing-ServiceJust because your email campaigns are doing well doesn’t mean they couldn’t be doing better. There are plenty of opportunities for fine-tuning your strategy to help increase opens, clicks and conversions. Your ultimate goal? To do more of the things that work, fix or eliminate the things that don’t work and drive the most revenue possible from your email marketing activities. Continue reading “Your Email Optimization Strategy for Maximum ROI”