Month: April 2017

How to Successfully Track the Results of Your Mail Campaign

images (9)Imagine you just spent $3,000 on a direct mail campaign, the mail pieces are out the door, and you’re finished with the whole process. Now it’s back to business, fulfilling all those orders that are about to flood in. There’s nothing more to do with the mailing, right? Wrong. Continue reading “How to Successfully Track the Results of Your Mail Campaign”

5 Reasons You Should Segment Your Email Lists

download (5)Email marketing, despite being one of the oldest and most proven forms of online marketing, can sometimes be overlooked as a powerful means to spread the word about who you are and the type of brand you represent. Many companies hire the best marketing experts to capture the attention of the people and bring in more traffic for their website. But what if it you don’t have to spend millions in order to achieve this? Continue reading “5 Reasons You Should Segment Your Email Lists”

5 Key Benefits of Email Marketing

mailing lists.jpgWith the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death, right? Wrong. Email marketing is alive and well, and it’s arguably the most profitable means of marketing. Here’s why: Continue reading “5 Key Benefits of Email Marketing”