Month: February 2017

How to improve your email marketing strategy in 2017

business-mailing-listsDespite the rampant advances in social media marketing, emails remain as important as ever for businesses to connect with leads and customers. Since a lot of digital marketers have realised the high ROI and customer acquisition rates emails offer, an individual’s inbox has Continue reading “How to improve your email marketing strategy in 2017”

Why You Need to Use AI in Email Marketing Now

email-marketingAs more and more software passes the Turing test — ensuring indistinguishability from humans versus robots — artificial intelligence (AI) will become more and more integrated into our lives (and our email). Though still in the early stages of growth, the amount of AI that will be woven into marketing campaigns in the years to come will be truly astonishing. Continue reading “Why You Need to Use AI in Email Marketing Now”