Month: December 2016

4 Tips to Effectively Handle New Email Addresses (Gained Through Email Append)

images (57).jpgEmail marketing is, ultimately, a goal-driven pursuit. According to a recent survey by Marketing Sherpa, the top goals of email marketers are to deliver relevant content to customers and prospects, drive traffic to their website, and increase sales conversions and revenue. In order to achieve these goals, it’s critical to have valid and deliverable email addresses. Continue reading “4 Tips to Effectively Handle New Email Addresses (Gained Through Email Append)”