Month: December 2016

10 Ways to Market Your Small Business on a Shoestring Budget

WheAAEAAQAAAAAAAAhKAAAAJDZjODFiYzljLWNlZTYtNDBjZS1iMDFhLTk3YzhmNTNlMGNjNQ (1).jpgn budgets are tight, marketing might be the first expense you look to cut.Let me stop you right there.While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. Continue reading “10 Ways to Market Your Small Business on a Shoestring Budget”

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4 Tips to Effectively Handle New Email Addresses (Gained Through Email Append)

images (57).jpgEmail marketing is, ultimately, a goal-driven pursuit. According to a recent survey by Marketing Sherpa, the top goals of email marketers are to deliver relevant content to customers and prospects, drive traffic to their website, and increase sales conversions and revenue. In order to achieve these goals, it’s critical to have valid and deliverable email addresses. Continue reading “4 Tips to Effectively Handle New Email Addresses (Gained Through Email Append)”