The data is clear: Email marketing works.
- 80% of marketers believe email is the core of their business
- More than 40% of people who received a promotional email made a purchase based on that engagement
- Email marketing has an estimated return on investment (ROI) of 3,800%
- For every $1 dollar invested in email marketing, organizations realize a return of $44
- Approximately 56% of all emails are opened on mobile devices