Most of the marketers realized the importance of email to their overall marketing strategy and admit that it’s not final in the stir of other appearing marketing tactics like social media. But while most marketers realize that email is here to stay, unfortunately, that doesn’t exactly mean certain email marketing best practices have caught on. Segmentation is one such best practice.
Segmenting” is a marketing term for dividing up your audience into groups according to particular criteria. The members of each group have at least one important factor in common with the other members of the same group, and that factor sets them apart from all the other groups.
You can segment the market in the same way for a social marketing campaign, making it more likely that your message will be heard. This section will help you realize what market segmentation is, why you’d want to use it, and how to make it work for you.
The basis that you use to decide your groups should have some relationship to how they’ll respond to your message. Segmenting will help learn how you deliver your message as well as its content.
If we return to the youth savagery depletion campaign mention to in the introduction, we can see several ways the different segments we need to address could be separated. Your segmenting choices would depend on how different the messages might need to be to reach particular groups. Segmenting your communications can improve your email marketing campaigns by leaps and bounds.
By segmenting your email database, your email reputation will improve and also helps to achieve better results. In other words, you’ll harvest the sake of a great sender reputation among your audience. If you think about all the emails you receive as a buyer, aren’t the ones you open time and time again the ones whose content always seems to appeal to you? Those vendors are likely doing some great segmentation and targeting!
It is easiest to start with an inspection of the segmentation data you already have in your database. Segmentation is becoming more and more of a must-have in the world of email marketing, and the marketers who take advantage of it and do it well are reaping higher click-through rates, better deliverability, and generating more revenue from their email sends than their non-segmenting counterparts.