One of a small business’s best marketing benefits is a strong email list. As a marketer, it’s your job to make sure you’re continually adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. A necessary element of victorious email marketing campaign is a list of email addresses of people who are really interested in accepting the emails from the company or organization.
Basically, everything begins with content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends. Motivate your current email subscribers to share and forward your emails by including social sharing buttons and an “Email to a Friend” button in your email marketing. Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas.
Create a free, online tool, or resource and have users sign up with their email address. For example, we’ve created quite a few free tools, like Marketing Grader, to gather email addresses. A preference center is an excellent way to acquire useful data while letting customers crafts their experiences with your brand.
Using Social Media
As you build your list via social channels, pay attention to the behavior of social engages to ensure they are truly valuable to your list. Promote one of your lead-gen offers on social media websites, and campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Social media allows you to not only acquire new subscribers but also engage existing subscribers and incentive them to share with their friends.
On Your Website
Don’t make people dig around your site to stumble across subscription options. Keep your offers up front, and include calls-to-action on just about every page of your website. Key places to consider are your website’s homepage, the main page of your blog, your ‘About Us’ page, and your ‘Contact Us’ page. Don’t forget to design and optimize your emails for the mobile experience.
With a Partner
An option for you would be having the partner company mention your products or services in their next campaign, which would give you exposure. You could place a signup form on your website to provide a way for those subscribers to also sign up for your newsletters.